Privacy Policy

1. Information We Collect

Website and App

We collect anonymous usage data via Firebase Analytics, including pages visited, search queries, and product clicks. This data cannot be used to identify you personally. We also collect anonymised search and click data (search terms, garment types, colours, price ranges, brands viewed) to understand fashion trends. This data may be shared with fashion brands in aggregated, anonymised form only — individual users are never identifiable in shared reports.

When you visit a brand's website via an affiliate link on clotherly.com or in the app, we may earn a commission. The brand's website has its own privacy policy and may set cookies on your device.

Mobile App Only

If you use the Clotherly mobile app, we may also collect:

• Email address — when you create an account or sign in
• Authentication credentials — via Google or Facebook sign-in
• Device location — only when you grant permission, used solely to find nearby shopping centres. Location data is not stored on our servers or shared with third parties.
• Push notification token — only when you grant permission, used to send deal alerts
• Device information — device model, brand, operating system version, app version, and an anonymous installation identifier, used to improve the service

Search history in the app is stored locally on your device only and is not transmitted to our servers. We do not collect your name, payment card details, or any personally identifiable information beyond what is listed above.

2. How We Use Your Information

• To provide and improve the Clotherly service
• To create and manage your account (app)
• To find shopping centres near your location (app, with your permission)
• To send you deal alerts and notifications (app, with your consent)
• To process subscription payments via RevenueCat (app)
• To generate anonymised analytics for fashion brands — individual users are never identified

We do not sell your personal information to third parties.

3. Third-Party Services

We use the following third-party services, each with their own privacy policies:

• Firebase (Google) — authentication and analytics
• RevenueCat — subscription management (app)
• Meta (Facebook) — optional sign-in (app)
• Google — optional sign-in and location services (app)
• Expo — push notifications (app)
• Google AdMob — advertising for free tier app users. AdMob may collect and use data about your device and app usage to serve relevant ads. Paid subscribers do not see ads.

4. Data Storage & Retention

Your account data is stored securely using Google Firebase (USA). Analytics data is stored using Google Firestore. Account and favourites data is retained while your account is active. Anonymised analytics data may be retained for up to 2 years. You may request full deletion at any time.

5. Data Deletion

You can delete your saved searches and favourites within the app. To delete your account and all associated data, email hello@clotherly.com. We will process your request within 30 days.

6. Data Sharing

We do not sell, rent, or share your personal information with third parties for marketing purposes. Anonymised, aggregated analytics data may be shared with fashion brands to provide insights into customer behaviour and trends. Individual users are never identifiable in this data.

7. Security

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access. Our services use industry-standard encryption and security practices. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

8. Your Rights (Australian Privacy Act 1988)

Under the Australian Privacy Act 1988 and the Australian Privacy Principles, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your account and data
• Opt out of marketing communications

9. Children's Privacy

Our services are not directed at children under 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will delete it promptly.

10. Contact

For privacy enquiries or to exercise your rights, contact us at: hello@clotherly.com