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Women's fashion

Sass & Bide

Premium

Sass & Bide burst onto the Australian fashion scene in 1999, founded by Sarah-Jane Clarke and Heidi Middleton at the Paddington Markets in Sydney. The brand quickly gained cult status for its edgy, rock-and-roll aesthetic combined with luxurious fabrications and impeccable tailoring.

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Categories

DenimDressesStatement piecesTailoringEvening wearAccessories

Price Range

Premium ($150-$800). Denim from $250-400, dresses $300-600, special pieces and jackets $500-800.

Where to Find

  • Myer stores nationwide
  • Standalone boutiques in Sydney and Melbourne
  • David Jones
  • Selected international retailers

About

Sass & Bide burst onto the Australian fashion scene in 1999, founded by Sarah-Jane Clarke and Heidi Middleton at the Paddington Markets in Sydney. The brand quickly gained cult status for its edgy, rock-and-roll aesthetic combined with luxurious fabrications and impeccable tailoring.

Known for its signature embellished denim and statement pieces, Sass & Bide appeals to confident women who want their fashion to make an impact. The brand balances bold design choices with wearability, creating pieces that stand out while remaining versatile enough for various occasions. Each collection tells a story through rich textures, unexpected details, and a distinctly Australian sense of effortless cool.