Unisex youth fashion
General Pants Co.
Mid-range
General Pants Co. has been the home of youth culture fashion in Australia since 1972. The retailer curates a mix of international streetwear brands alongside exclusive Australian labels, creating a destination for young Australians seeking the latest in street style, surf, and skate-influenced fashion.
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Price Range
Mid-range ($50-$300). Basics and tees $50-80, denim $100-150, premium streetwear and sneakers $150-300.
Where to Find
- Major shopping centres in capital cities
- Westfield locations
- Beach-side retail precincts
- CBD flagship stores
About
General Pants Co. has been the home of youth culture fashion in Australia since 1972. The retailer curates a mix of international streetwear brands alongside exclusive Australian labels, creating a destination for young Australians seeking the latest in street style, surf, and skate-influenced fashion.
More than just a retailer, General Pants has shaped Australian youth fashion by introducing international brands to the market and supporting emerging local designers. The store environment reflects its customer base—energetic, music-driven, and constantly evolving. General Pants understands that for its customers, fashion is deeply connected to music, sport, and cultural identity.
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